As we prepare for the big move from Holland, MI to Hudsonville, MI next week, here are a few dates to keep in mind!
The Latest and Greatest
Check out our newest completely redesigned edition of the 2017-2018 Marine/RV Product Catalog, including many great new products and a whole new approach to decorative lighting! ITC understands that decorative lighting is a personal choice, so our 2017-2018 catalog provides you with a peek at just some of our options available to you. We recommend you work directly with one of our highly qualified sales professionals to determine which products and finishes work best for your needs.
Along with the quality products that have become industry standards, ITC has released a number of new products. Below, is just a sample of some of the new products you do not want to miss:
For the past few years, ITC headquarters has been heading toward our current situation of “busting-at-the-seams”. ITC employees have been making the most out of every possible space in the Holland facility, by sharing office spaces, reducing the office footprint sizes to squeeze in more people, and jockeying for conference room time as we continued to grow the ITC Team. After an in-depth search, ITC is so excited to announce we finally found that perfect space to call our new home! 3030 Corporate Grove Drive, Hudsonville MI, about fifteen minutes east of our current building, is were ITC will put out our new sign and start down a new path full of growth. ITC is preparing the new building with a complete remodel, gutting the outdated mauve cabinets and counters, taking down walls, building out new space for production and test lab, as well as adding a large common area to support teamwork and collaboration. The last piece of the puzzle is a good size investment in equipping the building with the best and latest technology to streamline our daily customer responses.
The ITC Radiance X2 is the first bezel free rectangular overhead in the industry! The bezel free design prevents shadowing to provide uninterrupted illumination, and blends in with headliners for a seamless appearance. The X2 provides double the illumination of a “regular square overhead” resulting in fewer required installed lights. Available in three LED color options to fit into any design.
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According to Reserve America, as camping progressed from tents to motorhomes in a span of 55 years, amenities also evolved. From 1905 to 1927, everything from the lantern to the air mattress, and even the s’more, was invented, setting camping on the path to where it is today. While some people still prefer hiking and pitching a tent, others prefer parking their luxury 5th wheels in a campground with amenities or traveling the highways and byways in a deluxe motorhome, waking up to something new every day. Although the definition of camping is different across the world, it seems to be a common interest that many people share.
So, what about the people who prefer staying in a hotel over traditional camping? To many of us glamping or “glamorous camping”, a new trend that’s started to become more and more popular over the last few years, is the answer. According to glamping.com, the history of glamping could be taken all the way back to the 1900s when Americans and Europeans traveled to Africa for a wild outdoor adventure, but still demanded the luxuries of king sized beds, Persian rugs, and a chef. Today’s version of glamping seems very similar with canvas tents made into luxury rooms, treehouses with functional kitchens and baths or RVs with crystal chandlers and whirlpool tubs. Glamping may be frustrating to an avid rustic camper, but for the rest it’s a way to see the beauty of nature with all the comforts of home and without any of the “annoying parts” of camping. No dirty hands or tent poles that won’t go together, just a pull up and relax environment.
The glamping trend has inspired people across the world to restore old into new and create glamping destinations, some right in their own back yards. Take for instance Martyn and Louise Steedman, from the United Kingdom; they started with a fantasy that encouraged an auction bid and turned into a glamping experience unlike any other. Their fantasy was inspired by watching the final fly past of the former Royal Navy search and rescue Sea King helicopter on television. When Martyn told his wife Louise that he placed a bid on the Sea King Helicopter they doubted that very shortly they would have to figure out a way to move it up to their farm property. After the helicopter made its’ 320-mile-long journey to their home in Mains Farm Wigwams, the couple started refurbishing and transforming the Sea King Helicopter. They spent 40,000 pounds (about 50,000 dollars) restoring the cockpit to its original state and transforming the rest into an unforgettable glamping experience with a view that can take your breath away. While 17 meters (55ft) seems like an oversized helicopter, the Steedmans had to fit a kitchen, bathroom, and sleeping accommodations for a family of six into that amount of space. With the space limitations, the couple needed a table leg system that could be easily stored to make room for another sleeping area. Keith Bellinger (a distributor of ITC Inc.) showed them ITC’s Redwood Table Leg System, which ended up being a perfect fit for this helicopter turned glamper. Two of the Redwood Table Leg Systems were incorporated into the Sea King with custom table tops by Bellringer. The Steedman’s were featured on the UK TV show George Clarke’s Amazing Spaces; check it out on YouTube for yourself, search helicopter glamping.
So, weather you’re like the Steedman’s and go with an unusual glamper in your own back yard or are intrigued by the idea of exploring the great outdoors in your glitzy RV and taking all the creature comforts along, glamping might be the thing for you. For more glamping inspiration check out the top 10 best glamping experiences and don’t forget to show off your glamping campmosphere by using #ITCcampmosphere on twitter!
Just remember to enjoy the journey no matter what camping style you choose!
Click here to download “The Glamping Evolution”!
Henry Ford famously said “A customer can have a car painted any color he wants as long as it’s black”. We all understand why this was important to production efficiencies and at the time the consumer was more likely to accept that the car they wanted only came in black. Today, consumer’s reality couldn’t be more different. As consumers, we all have lots of choices and individual control in everything from our coffee flavor to instant news feeds to our preference of car brand as well as the color package. Just as Ford has had to change their product experience over the years to stay relevant, so must other consumer product manufacturers. As consumers, we expect easier, quicker, and more customized solutions for our everyday lives and will use our purchasing dollars with brands that provide these options to us.
Technology, of course, has played a major role in developing these expectations for consumers. Just look at the changes in the communications industry over the past 40 years – going from home “party-line” phones (if you’re under 50 you may have to Google that), to the incredibly powerful smart phones of today. In fact, it is said the iPhone6 is 120,000,000 times faster at computing than the computer on the Apollo 11.
On-demand entertainment has also heightened consumers’ expectations. Content has blown up, giving consumers millions of choices to be entertained anytime and anyplace with just about any device. This has made the three major TV networks rethink their perspective about control over consumer’s watching behaviors. It doesn’t stop there either. The ability to get any information about anything with a few taps on the keyboard is done so often it has become an unconscious behavior.
Bostoncommons.net said on September 4, 2016 “Consumers will crave and expect more customized and personalized products, services, and experiences; a trend fueled by big data, messaging, mobility, and explosive growth of electronics … With this increase of personalization comes decreased willingness to accept concessions in product choice”.
So how does a manufacturing company, especially those in the Marine and RV industries, provide the vast array of exciting personal environmental control and brand distinction that consumers demand, all while controlling their inventory skus, production efficiencies, and cost? With a single product that puts the control in the hands of the consumer.
Hello RGB! RGB (Red, Green, Blue) LED lighting fixtures for Marine and RVs are on the scene. While RGB isn’t that new, in the RV and Marine industries it is just starting to be understood as a resource that gives manufacturers something to meet customers’ increasing expectations. Having the ability to reduce skus, because the RGB can take the place of several lighting products by providing many different colors of light output and at the same time expand personalization options for consumers is a big win for manufacturers.
RGB lighting that is “tunable” can go from party mode with high energy colors that flash and bounce to the music, to a soft refined glow of a favorite color and everything in between is making customers take notice. Controlling the lighting is just as tech oriented as any game controller, with smart phone Apps, multiple zone controls, or convenient integrated knob controls. RGB LEDs can create atmosphere to match any personality, mood, or situation with nearly unlimited color blending. entertainment has also heightened consumers’ expectations.
ITC Incorporated is at the forefront of the RGB tech boom with our VersiColor product line for the RV and Marine industries. ITC has been researching and developing a selection of RGB lighting products that work together to enhance the environment and create atmosphere. Patrick Weiss, Vice President of Sales and Marketing at ITC says “We continue to see an increase in sales for RVs and boats that engage customers with gadgets. This also includes a younger tech savvy demographic who is getting into this lifestyle sooner than past generations”. Weiss continues to explain that “Consumers continue to value cutting edge products that give them options and control, while manufacturers need to improve margins and reduce inventory skus”. ITC has solved for both sides of this position with the VersiColor products – one product with several color options and control choices.
RGB may be the latest LED lighting push, but it won’t be the last. With intelligent networking and increasing chip developments, lighting and controls will continue to evolve and ITC will be there to help manufacturers meet consumers’ ever changing expectations.
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Each year Newmar Corporation picks their top vendors to attend the annual Vendor Appreciation Banquet. ITC is proud to be able to meet and exceed their standards of excellence and accept their certificate as a 2016 distinguished vendor of the year. Patrick Weiss, VP of Sales and Marketing, was able to attend the event and accept the certificate on behalf of all ITC.