Millennials have become a hot topic in the RV industry as they become a new target market for manufacturers. These digital natives have different views of brand loyalty than the generations before them and desire different amenities. In order for manufacturers to stay competitive with this demographic, they will have to integrate new amenities into their RVs, while showing their value as a brand.
This ITC white paper explains what millennials want from their RV and RV manufacturers, while exploring what that will mean for the industry moving forward.
Download the white paper here.
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