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Company News

2021 In Review: How Recreational Activities Continue to Evolve

January 3rd, 2022 by ashleyv

2021 presented new and ongoing challenges as we continued to weather the storm of the COVID-19 pandemic, navigate the resulting global supply chain disruptions which caused product shortages across the board, and grappled with the seemingly perpetual uncertainty of what the future holds.

Through the ups and downs of the last year, there’s no denying that things are changing—and that goes for where we work and how we spend our leisure time, too. Let’s take a look at some of the ways our work and recreational behaviors have continued to evolve across the country during 2021.

Notable RV Industry Statistics for 2021

  • 11.2 million households own an RV, evenly split between individuals under and over the age of 55.
  • There has been significant growth in ownership amongst 18-to-34-year-olds who now make up 22% of the market.
  • A staggering 9.6 million households have plans to purchase an RV within the next five years.
  • Those intending to purchase an RV plan to use it a median of 25 days each year, representing the changing views towards remote and non-traditional workspaces.

Notable Boat Industry Statistics for 2021

  • The boating industry has been in growth mode since 2012, hitting a 13-year high in 2020 and continuing to spike throughout 2021.
  • Boat sales were up 30% through March 2021 compared to the previous year’s average.
  • First-time boat buyers are expanding diversity across the market, averaging younger in age and being 1.5 times more likely to be women than any other buying group.
  • Entry-level boat styles including personal watercrafts, wake sport boats, freshwater fishing boats, and pontoons are all driving record retail sales, highlighting the trend in younger, more active first-time buyers entering the market.

Though trends were already pointing towards industry growth in both RVing and boating before the start of the global pandemic, the reality of life with COVID-19 has only furthered families’ desires for outdoor recreational activities and quality time spent with loved ones. These market shifts don’t seem to be slowing down any time soon, either.

With the continued prevalence of remote work and flexible schedules, more individuals and families in the RV market are exploring the ideas of RV-based office space, home schooling, or long-term travel lifestyles going into the new year.

As for the water, boating and fishing continues to hold the top spot as the largest recreational activity in the U.S. and approximately 100 million Americans go boating each year. Heading into 2022, the market is expected to keep growing and diversifying as people continue to discover the mental health benefits, joys, and freedoms of getting out on the water.

The recent global supply shortage has also shifted the types of RV and boating products consumers have access to. Rather than waiting months for new items, many people are choosing to buy used alternatives. By purchasing used, families can get into a unit quickly at a lower cost, then update or customize later to meet their specific needs. Owners are embracing upgrades—such as additional lighting, tables to support work, or bling in the form of a new battery-lit table—to help prolong the life and value of their investment.

Despite challenges for many across the last year, outdoor recreation is still on the rise and the future looks hopeful when it comes to getting outside, exploring new ways of living, and spending time with loved ones.

Sources: National Marine Manufacturers Association, RV Industry Association


RVIA Open House Overview Video

November 16th, 2021 by ashleyv

In lieu of the RVIA Open House this year, our RV team put together a video showcasing the products they were planning to display. While there’s no replacement for getting together and showing off products in person, the team did a great job highlighting our new products and shining a light (no pun intended) on some old favorites. Be sure to check out two products we’re particularly excited about this year – the Refresh Shower Light and the MOD Adjustable Table Leg System. You even get a peek at our Hudsonville, MI production facility and corporate office.

Anything spark your interest? Reach out to your sales rep for more information or email sales@itc-us.com.


ITC’s Tom.E Collection

December 5th, 2018 by cassiel

Invitation to Creative

ITC continues to look for unique ways of bringing innovation and technology advancements to RV decorative lighting. Our newest, custom designed Tom.E Collection does just that.

While the Tom.E fixtures may look like the commercial and residential fixtures, they are specially engineered to incorporate a bulb and housing that meet the specific requirements of the RV market such as UL quality standards. These ITC custom designed 12-volt bulbs and housing connect by utilizing a patent pending socket and attachment system. The collection also includes hand blown glass options that add a distinguishable quality element that sets this collection apart. The multiple glass, bulb and fixture options provide designers the opportunity to create a superior esthetic that give customers the on-trend looks they are seeking.

Contact your sales representative today to find out more!


How Millennials Will Influence RV Amenities

June 28th, 2018 by oliviam

Millennials have become a hot topic in the RV industry as they become a new target market for manufacturers. These digital natives have different views of brand loyalty than the generations before them and desire different amenities. In order for manufacturers to stay competitive with this demographic, they will have to integrate new amenities into their RVs, while showing their value as a brand.

This ITC white paper explains what millennials want from their RV and RV manufacturers, while exploring what that will mean for the industry moving forward.

Download the white paper here.

Join our mailing list and get white papers sent to your inbox.


Dim-To-Warm LED Technology Creates Human Centric Benefits

May 15th, 2018 by cassiel

Human Centric Lighting has been one of the driving forces behind much of the latest LED technology developments. Dim-to-Warm LED technology gives consumers the ability to adjust lighting from task to task, as well as create light levels around the natural Circadian Rhythm. As more and more Americans hit the road either as full time RVers or as weekend warriors, the demand for more lighting control is increasing.

Click here to read our white paper and learn more about the advantages Dim-to-Warm brings to consumers and manufacturers.

Download or explore more of ITC’s White Papers here!

*Dim-To-Warm is an ITC patent pending product


Meet Our Sales Team: Max Wright

April 26th, 2018 by oliviam

Max is an Account Manager at ITC, working within our ITC RV brand. Max has been with the company for three months and comes to ITC from Hope College where he earned a degree in Sociology.

While in college, Max was on the cheerleading team and participated in intermural volleyball, soccer, badminton and basketball. In his free time, Max enjoys reading, working out and hiking.

Favorite:

  • ITC product: IllumaGrip–because it provides quality construction that competitors are unable to replicate
  • Pizza topping: mushrooms
  • TV show to binge watch: Supernatural

Connect with Max on LinkedIn.


2018-2019 Marine & RV Product Catalog Now Available

April 9th, 2018 by oliviam

The 2018-2019 Marine & RV Product Catalog is stocked full of ITC’s standard product offerings. Each product is designed and engineered with cutting-edge technology to meet the highest quality standards. To help make it easier for you to delight your customers, ITC is also dedicated to creating proprietary custom designs or customizing one of our standard product options. Browse our catalog to find your favorite ITC products and connect with our sales team today and find out what we can do to make your job easier.

New products that are sure to become your new favorites:

  1. Sequoia III Table Leg & Base System 
  2. Agile™ LED Light Collection
  3. Bullet™ LED Courtesy Light

ITC’s Marine & RV Product Catalog provides just a glimpse of our product capabilities. We recommend you work with one of ITC’s knowledgeable sales professionals to decide which products and finishes will best fit your needs.

Click here to view our online catalog.
Questions? Contact sales@itc-us.com.


2018-2019 Product Catalogs

March 22nd, 2018 by oliviam

New ITC product catalogs are right around the corner! Stay tuned for an official release date.

To update your contact information, or request a catalog, please contact sales@itc-us.com.

Subscribe to our mailing list and have updates emailed directly to you.


Holiday Gift Ideas for an RV Owner

December 8th, 2017 by oliviam

Shopping for the holidays can sometimes be a challenge. Never fear, ITC has created a list of gift ideas that any camper would love to see under their tree this year.

1. RV String Lights

String lights come in all different shapes and sizes, but these RV themed lights are perfect for any RV owner. Use them at your campsite or at your house! Each set comes with 10 mini lights and can be indoors or outdoors.

 

2. Happy Camper RV Mug

The Happy Camper RV Mug will get lots of use during the cold winter months when your real RV is in storage. Turn this mug into a gift basket by including hot coco and marshmallows.

 

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RVIA 2017 Summary

December 8th, 2017 by oliviam

RV manufacturers and component part suppliers are brought together at the RVIA tradeshow to help advance the RV industry. As the RV industry hits another record-breaking sales year, the average age of consumers who are buying these RVs is decreasing. What are the drivers for this trend? Gas prices continue to be low and the rise in technology advances in the RV has played a big role. With the latest smart phones and 4G connections, consumers can now navigate around the country easier than ever. What else are these RV buyers looking for? An affordable, compact towable trailer, easily pulled behind an economical gas friendly vehicle, that still has some level of the luxury amenities of larger more expensive RVs. (Ask your sales rep for more information on the new Agile Collection of affordable decorative lights.)

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