June 21st, 2016 by cassiel
As Featured in RV News, June 13, 2016
ITC Inc. has created a way for RV owners to greet visitors at campgrounds with a shocking display of colors and lights.
A lot of RVs look alike, especially at night when the colors and designs on the sides are shielded in shadows. ITC President Mike Camarota says a lot of RV owners are looking for ways to personalize their vehicles and make them stand out in a crowd.
The new product is called VersiColor RGB LED lighting and it allows the user to switch on an array of color combinations, flashing lights and other fancy ways to make an RV look like an attraction.
“Everybody’s trying to make their unit look unique,” Camarota says. “This is a way to make their unit more individualistic. In a consumer-oriented world, if you go to LL Bean, you can get any shirt you want in any color. This is the same offering. If you’re a subdued person, you can get it just in blue. Or you can be a little more eccentric with several colors or even rotate the colors.”
Jayco, Inc. was the first company to take a look at the new offering, debuting the product in Louisville in January for their 2016 Seismic Toy Hauler line. Jayco Senior Director of Product Development Toy Hauler Division Mike Aplin says the potential for personalizing is what attracted him to the product in the first place.
Read the rest of this entry »
April 6th, 2016 by rebeccav
ITC’s Asia staff organized a bicycling day for visiting US staff and Asia’s staff and families, at SongShan Lake in DongGuan City in February.
SongShan Lake is a large lake near DongGuan and a great place to ride bicycles during the Spring season. The weather was very comfortable and the water in the lake was very clear. The blue sky was reflected in the lake and new green grass and flowers were growing near the shore. Breathing in the fresh air of spring gave an appreciation of the environmental effort and sustainable development the government in Guangdong Province is pursuing after the environmental deterioration experienced due to the rapid economic development between 1990 and 2010. ITC in both the US and Asia are committed to improving the environment of our planet wherever we are located.
Please consider riding a bike or walking more often during the coming months.
March 14th, 2016 by rebeccav
ITC Incorporated has been recognized as one of the 2016 “Michigan 50 Companies to Watch”, an award program presented by Michigan Celebrates Small Business.
ITC will receive the award during the twelfth annual Michigan Celebrates Small Business gala event on May 5, 2016 in Lansing, Michigan.
ITC Incorporated, with its corporate headquarters in Holland, MI., serves a wide variety of customer segments under six unique brands. ITC’s customer base ranges from Marine and RV OEMs and distributors, to commercial furniture manufacturers, architects, retail display manufacturers, and consumers. ITC also has locations in Elkhart, IN, Hong Kong, and Guangdong Province, China in order to provide service close to customer’s locations and to have proximity to suppliers and Alliance Partners.
Read the rest of this entry »
February 19th, 2016 by williamm
No, these slogans were not written about the NEW 2016 ITC Catalog – but they could have been!
Check out the latest and greatest edition of the ITC catalog including great new products, like
the Versicolor™, FlexConnex™, and RadianceX2™ and favorite standard items like the ski tow and table leg systems.
Check out our online interactive catalog here [ 2016 Marine/RV Product Catalog ] then see if you can name the company that made each slogan famous.
See how you you did here: [ Answers ]
January 30th, 2016 by rebeccav
ITC takes product testing seriously! Have you ever wondered how ITC ensures our products will meet and exceed performance standards in real world conditions?
Well… we test them in the real world.
The new VersiColor multi-color flexible light gets exposure to the harsh Michigan winter elements.
December 23rd, 2015 by rebeccav
Recently ITC donated three Maia desk lamps to the new Michigan CASA office located in Grand Rapids. CASA stands for Court Appointed Special Advocates. The advocates are volunteers that have been trained and are appointed by a judge to represent a child in family court. They advocate for the best interests of the child and spend time learning and talking with the child about their situation. Advocates become the voice of the child in court and help to prevent children from being placed back into unhealthy or dangerous situations. There are over 14,000 abused and neglected children not being served in Michigan alone. ITC strongly supports the work CASA is doing and is looking forward to helping with future donations, volunteer efforts, etc.
To learn more about Michigan CASA please visit their website.
November 11th, 2015 by rebeccav
Happy Veteran’s Day
ITC would like to thank all who have served in the military and their families on this Veteran’s Day.
We specifically want to recognize and celebrate those veterans that work with us every day at ITC Scott Hart, Angie Landman, Dan Keuhs and Steven Kimbrough.
Please take the time to thank a veteran on Wednesday, November 11, 2015!
November 9th, 2015 by rebeccav
ITC has been nominated for the Michigan Celebrates Small Business (MCSB) award by Varnum LLP of Grand Rapids, MI. MCSB was founded by six partners to serve as a catalyst for creating an entrepreneurial culture and recognize Michigan small business people and their supporters annually.
ITC is thrilled to be considered by this prestigious group for recognition in 2016.
November 5th, 2015 by rebeccav
It was a chilly fall evening, but there was still a large turn out for the 2nd annual Glow In The Park in Douglas, Michigan. ITC donated it’s newest product introduction, the Versicolor RGB flexible lighting. The set-up included a 20′ x 40′ tent wrapped in Versicolor and the color changing was controlled by an app downloaded to the organizer, Erin Wilkinson’s phone. Erin stated that the party was a “smashing success” and that they had “over 600 people through the front entrance in the first 30 minutes”. The ITC team was proud and excited to contribute and participate in this local event and can’t wait to see what the Glow In The Park team comes up with next year. Thank you to all the employees that helped plan, set-up and tear down for this event and thank you to Erin Wilkinson for providing us with this great publicity. Click here to see the light in action.
Visit Douglas Halloween to learn more about this event.
July 10th, 2015 by williamm
A Celebration of RV Industry Professionals Who Truly Make a Difference
As Featured in RV PRO Magazine, July 2015
RV Pro believes that excellence should be celebrated, and the July 2015 special ‘Movers and Shakers’ section does just that by casting a spotlight on key industry professionals who truly make a difference. ITC’s very own Gary Ludwig and Donnetta Whitaker were prominently featured in the article for their extraordinary contributions to their customers, our company, and to the RV industry as a whole.
The Designing Woman
Many of ITC Inc.’s successful decorative lighting products are the result of the creative discipline of
Donnetta Whitaker, RV sales and design lead. In 2014, Whitaker provided the conceptual design for more than 10 of the decorative lines, including the Infinity, the Cartesian, the Arabesque and the Cassini.
Whitaker works closely with OEMs on a daily basis to design new lighting product lines that fit their future color, décor and design direction with the goal of creating fresh looks to attract new buyers. She doesn’t simply pitch new products, but rather seeks to find solutions that fit customers’ needs.
This approach to customer service was demonstrated on a recent project in which Whitaker worked with the engineering and production teams of one of ITC’s customers to find a way to make installation of a lighting product quicker and easier. The process from design to development took about three months. The result was a reduction in labor requirements – from three installers to just one. The overall change to the product was minimal, but the savings to the customer were significant.
Read the rest of this entry »