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Who Will Be the New Target Market of RV Buyers?

May 28th, 2015 by rebeccav

Millenials RV_2As Baby Boomers age and travel becomes more difficult or less appealing they will become a smaller percentage of the RV buying market. “Boomers are the largest demographic of RV owners,” said Mac Bryan, Vice President of Administration for the Recreational Vehicle Industry Association. “But those age 35-54, the younger consumers who want to be active and outdoors, are the fastest-growing demographic (of owners)”.

According to a study conducted by Kampgrounds of America (KOA) age is not the only aspect of the RV buyer and owner demographic that is changing. The percent of Asian-Americans, African-Americans, and Hispanic-Americans who are investing in the camping lifestyle has doubled in the past 3 years, accounting for 1 in 4 campers. In a recent interview with RV Industry Association President Richard Coon conducted by RV Business, Coon was quoted as saying “the demographics are changing.”

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ITC Volunteers at Community Action House

May 7th, 2015 by rebeccav

Community Action House LogoEmployees volunteered at the Holland Community Action House monthly food distribution. The purpose of the Community Action House is to “end poverty in our community and help families prosper”. Their mission is to “provide area families and individuals with food, clothing, shelter and the opportunity to build necessary skills to achieve a stable and prosperous life”. Volunteers passed out food, carried groceries and helped to load patron’s cars. It was an enjoyable afternoon for all involved.


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ITC Lights Up New Industries with LEDs

January 27th, 2015 by ifi-admin

Mike_in_GR_PressAfter 30 years of designing and manufacturing lighting for boats and RVs, ITC Inc. is lighting up retail stores, offices, homes, health facilities and cruise ships.

The company’s new LED lighting division called Elio is producing products for Carnival and Princess cruise lines, which are replacing hundreds of thousands of energy-eating incandescent light fixtures with low-watt, high intensity LED lighting fixtures.

“The math for them was simple,” ITC founder and CEO Dick Camarota said. “Replace 35 watt bulbs that require frequent replacement with 9 watt LED lights that use a one-third of the energy and last two-thirds longer, and there is huge savings for every ship in their fleet,” he said, noting electricity at sea is generated from fuel powered generators.

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ITC RV Partners with Camping World

January 27th, 2015 by ifi-admin


Michigan RV Lighting Manufacturer Partners With National RV Accessories Retail Store: Camping World

(Holland, MI) February 11, 2013 – ITC Incorporated – an RV OEM lighting manufacturer – partners with Camping World to bring its aftermarket division, Manufacturers’ Select, to a 90 retail store launch for 2013.

ITC’s partnership with Camping World will bring a new level of service and lighting to the RV owner previously unmatched. Through its brand Manufacturers’ Select, ITC will deliver the RV owner top quality OEM lighting fixtures such as dinette lights, pendant lights, pin-up lights, overheads, and LED options direct to retail shelves. RV enthusiasts will be able to purchase modern interior lighting products that will enhance their decor and truly elevate life on the open road.

“Working with Camping World is a great way for us to bring our passion for lighting to the RV owner. These products are the same ones you’d see in a Winnebago or Jayco unit direct to the customer. Camping World is the only RV accessories retailer who can say they offer this level of service & quality for our products.” – Patrick Weiss RV & Marine Sales Manager.

Direct benefits to RV owners offered through ITC’s Manufacturers’ Select lighting at Camping World:

• LED options available to help RV owners transition to greener travel
• OEM quality products direct to consumers
• Modern finishes and glass globe options to make your RV truly feel like a 2nd home on wheels
• Knowledgeable Camping World staff to assist with installation
• Access to the company’s entire product line through in-store merchandise and special order catalogs

Lighting display roll-outs have already begun in Camping World stores across the U.S. and are scheduled to continue throughout the year. By April of 2013, all Camping World service center stores will display ITC Incorporated’s Manufacturers’ Select delivering the retail market a new level of RV service.